Advertising on westcoastsail.com

Click a topic to jump to the corresponding section:

• Why advertise with us?
• Why advertise online?
• Demographics
• Advertising Options
• Advertising Rates
• Banner Ad Specs
• Contact a Sales Rep

Why advertise with westcoastsail.com?

• Westcoastsail.com provides your business with a cost-effective, online advertising venue for marketing your products and services to Vancouver Island's Online Sailing and Marine Community.
• Visitors to westcoastsail.com are either involved or interested in Vancouver Island's sailing and boating scene and the services and supply groups which serve this marine industry.
• Westcoastsail.com harnesses the marketing power of local advertising plus the immense exposure of the Internet, in one elegant solution.
• Westcoastsail.com is specifically engineered using leading-edge strategies in Internet Marketing and effective trends in eBusiness to make your online advertising campaign a success.
• Our off-line marketing strategy focuses on fostering awareness of the vital role the sailing and marine industries play in community growth and development on Vancouver Island.
  

Why advertise online?

Online Advertising vs. Print Advertising

According to the Interactive Advertising Bureau's Online Advertising Effectiveness Study,
online advertising has tremendous communications power; in fact a single exposure (ad) can generate substantial increases in:

• Advertisement awareness
• Brand awareness
• Product attribute communication
• Potential for sales
• Brand perceptions
  

Given that the internet's advertising power is just beginning to be understood, any advertiser looking to build their brand and increase their sales should utilize online advertising alongside traditional media to ensure their future success.

Demographics

Sailors are anything but spectators. For them, sailing is not just a hobby-it's both a passion and a way of life. They are adventurous and affluent, active and inquisitive. These consumers are a marketer's dream.

Here are 3 staggering statistics that exemplify the marketing power of westcoastsail.com:

• 90% of sailors own a computer
• 94% have internet access
• 56% purchase online                             

 (Source: Sailing World, 2001)

Vancouver Island Sailing Community:

• Vancouver Island has the most active marine recreation and outdoor lifestyle anywhere in Canada!
• The 2001 Visitor Survey conducted by the University of Victoria Commerce Department showed that the combined annual income of respondents was predominantly between $50,000 - $100,000.

(Source: Victoria Commerce Department Study for the Victoria Boat Show 2001)

Global Sailing Community:

• Sailors typically occupy the Top 5 Job Titles (Owner/Partner, Pres/CEO/COO, Chairman, Other Company Officer)
• Sailors typically spend more in online purchases than non-sailors
• 3.6 million sailors (and rising) in the US alone
• 775,000 serious sailors in the US (60+ days per year)

   Of the serious sailors (775,000):

• Average Age: 47
• 56% male / 44% female
• 31% have a HHI of $150,000+
• 73% have college degrees
• 38% own more than one home
  

(Sources: 1999 NSGA; 2000 MMR; SailNet; 2000 Annual Sailing Business Report)

Advertising Options

Westcoastsail.com advertising options are designed to give your company maximum exposure throughout the website. As we continue to develop this site, additional advertising options will become available. If you have a suggestion regarding options you would like to see included, please submit suggestion or contact Lorraine @ (250) 656-7339 / lorraine@westcoastsail.com.

Our professional design team would be pleased to create your Banner Advertisements at no extra charge, for exclusive use on our site. Or, if you have a banner that fits our specs or would prefer to design your own, we would be happy to accommodate you. The choice is yours.

Choose an Option:

• Official Site Sponsor
• Section Sponsorship
• Link Exchange
• Article & News Sponsorship
• Website Design & Multimedia Development
• Banner Ad Specs
• Rates

1. Official Site Sponsor (contact us for more details)

Official Site Sponsorship is currently limited to a maximum of three industry leaders. A 6 month commitment is required on the part of the advertiser. For a cost of $499.95 per month, your static Full Banner Advertisement will appear on the Home Page of westcoastsail.com. In addition, your Full Banner Advertisement will appear on a static or rotating basis on various Sub-Section Index Pages and Content Pages of the Sections.

2. Section Sponsorship (contact us for more details)

Section sponsorship is currently limited to a maximum of 4 businesses per Section. A 6 month commitment is required on the part of the advertiser. For a cost of $149.95 per month, your static Vertical Banner Advertisement will appear on your choice of one Main Section Index Page and various Subsection Index Pages. In addition, your button will appear on a rotating basis on various Content Pages of the chosen Section.

3. Link Exchange (Free!)

If you believe your organization or website would be of interest to visitors to westcoastsail.com and Vancouver Island's Sailing and Marine Community, we invite you to submit a request to be linked to our site.

4. Article & News Sponsorship
Articles, press releases and news briefs of interest to Vancouver Island's Sailing and Marine Community and other site visitors are most welcome on westcoastsail.com.
>> Submit an Article

5. Website Design & Multimedia Development
We offer professional web and multimedia services at competitive prices. We specialize in all aspects of hypermedia, including Website Development & Support, Hosting, Graphic Design, Multimedia Development, Digital Sound & Video Production, Streaming Technologies, Corporate Branding, and e-Marketing. To take advantage of our full range of web services, please visit www.carbonize.com for more information or contact our Development Team.

Advertising Rates

* These options are currently not available.

Please contact our Sales & Marketing Team to discuss the right advertising package for your business.